Social Media Marketing Training Course

This Social Media Marketing course provides a complete introduction to building a strong presence across the most important platforms—LinkedIn, Instagram, Facebook, X and TikTok. Learn how to create engaging content, grow your audience organically, and run effective paid campaigns that deliver results.

Why Take This Course?

• Taught by expert social media marketers with hands-on experience managing both organic and paid campaigns.
• Includes live examples, interactive exercises, and templates you can apply to your own accounts immediately.
• CPD-accredited training—receive a recognized certificate of completion.

Course Topics

Social Media Fundamentals

• What is Social Media Marketing?
• Overview of key platforms: LinkedIn, Instagram, Facebook, X, TikTok
• Differences between organic and paid social
• Choosing the right platforms for your brand or business
• Understanding algorithms and platform behavior
• Aligning social media with your overall digital strategy

Content Strategy & Creation

• Developing a content strategy for social
• Types of content: posts, stories, reels, videos, carousels, polls
• Content calendars and scheduling tools
• Design tips for visuals and branding
• Using AI tools and templates for faster content creation
• Platform-specific best practices (e.g., LinkedIn thought leadership, TikTok trends)

Organic Social Growth

• Building and engaging your audience without ads
• Using hashtags, trends, and timing to boost reach
• Community management and responding to followers
• How to increase engagement and shares
• Monitoring brand mentions and reputation

Paid Social Media Advertising

• Introduction to social ad platforms
• Types of social media ads: image, video, carousel, lead gen, boosted posts
• Audience targeting strategies (interest, custom, lookalike)
• Budgeting and bidding
• Ad copywriting and creative tips
• A/B testing ads for better performance

Analytics & Reporting

• Key social media KPIs
• Using platform analytics and third-party tools
• Setting goals for organic and paid campaigns
• Tracking ROI and campaign performance
• Creating automated reports and dashboards

Platform Deep Dives

• LinkedIn: Building personal and business authority, LinkedIn Ads, B2B strategies
• Instagram: Reels, stories, influencers, Instagram Shopping
• Facebook: Groups, Events, Meta Business Suite, Facebook Ads
• X (Twitter): Real-time content, Twitter Spaces, Threads
• TikTok: Short-form video strategy, trends, TikTok for Business