Google Ads PPC Training Course

This PPC training course focusing on the fundamentals of Pay Per Click Advertising from start to finish, with a focus on Google Ads Search Advertising. Master the process of strategy and implementation on the right way to do keyword research, match types, optimise your account and find the optimal account structure.

Why take this course?

• Experienced digital marketing tutors with experience in managing a diverse range of accounts, budgets across multiple locations.
• Hands on approach with plenty of examples, exercises and material to take away.
• CPD accredited course, get certified by CPD.

Course Topics

PPC Basics

•  What is PPC
• How to approach PPC
• Pro’s and Con’s of PPC
• PPC v other marketing channels
• Aligning your PPC strategy with other marketing channels
• Importance of planning and strategy

Research, Keywords & Match Types

• Keyword strategy
• Keyword Research (Practical exercise)
• Keyword intent
• Keyword CPC & Volume
• Keyword Matchtypes
• Search Query Report
• Negative Keywords

Account, Campaign & Ad Groups

• Navigating your account
• Campaign setup (Practical exercise)
• Campaign options (with Google Ads SOP checklist)
• Optimal campaign structure
• Organising your keywords & match types

Ad Creatives

• Creating high converting ads
• A/B Testing your ads
• Matching keywords to ad copy
• Ad extensions

Bid & Budget Management

• Understanding CPC
• Managing your budget
• Managing different bidding strategies

Tracking & Reporting

• Understanding PPC / Google Ads Training
• What do track
• Primary & Secondary Goals
• Metrics to report on
• Automating reports