Digital Marketing Fundamentals Course

This introductory Digital Marketing course is ideal for beginners looking to understand the core channels, tools, and strategies that drive online success. You’ll gain practical knowledge across SEO, Google Ads, Social Media, and Email Marketing—along with key concepts like keyword research, audience targeting, and CRM integration.

Why Take This Course?

• Perfect for marketers, small business owners, freelancers, and career switchers.
• Learn from industry experts with hands-on experience across multiple digital channels.
• CPD-accredited training—earn a recognized certificate upon completion.

Course Topics

Introduction to Digital Marketing

• What is Digital Marketing?
• Key components: Owned, Earned, and Paid Media
• Digital vs. Traditional marketing
• How digital marketing fits into the customer journey

Keyword Research & Customer Intent

• Understanding search behavior and user intent
• Intro to keyword research tools (Google Keyword Planner, Ubersuggest, etc.)
• Short-tail vs. long-tail keywords
• Mapping keywords to content and campaigns

Audience Segmentation & Personas

• Defining your target audience
• Creating customer personas
• Using demographics, interests, and behaviors for segmentation
• How segmentation improves campaign performance

Organic Channels Overview

• SEO (Search Engine Optimization): Intro to on-page, off-page, and technical SEO
• Content Marketing: Creating valuable content for blogs, guides, and landing pages
• Social Media Marketing: Using platforms like Instagram, LinkedIn, Facebook, X, and TikTok organically
• Email Marketing: Newsletters, drip campaigns, and segmentation

Paid Channels Overview

• Google Ads: Basics of Search and Display advertising
• Paid Social: Intro to Facebook, Instagram, and LinkedIn Ads
• Understanding CPC, CPM, CPA, and ROAS
• Budgeting basics for paid campaigns

CRM & Customer Retention

• What is a CRM (Customer Relationship Management) system?
• Benefits of using tools like HubSpot, Salesforce, Mailchimp
• Tracking leads and managing customer data
• Using CRM data to improve marketing outcomes

Analytics & Reporting

• Introduction to Google Analytics and GA4
• Setting goals and tracking conversions
• Understanding key metrics (traffic, bounce rate, CTR, etc.)
• Creating simple reports to measure performance

Next Steps & Career Paths

• Building your digital marketing toolkit
• Suggested free tools and certifications (Google, HubSpot, Meta)
• Exploring career roles: SEO specialist, PPC manager, social media executive, content strategist
• Continuing your learning with intermediate courses