SEO Training Course

SEO COURSE

SEO Training Course

SKU SEOTRA

£399.00

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This is a full day virtual classroom course delivered live online via Zoom.

Our SEO Training Course is perfect for all levels of delegates, new to Search Engine Optimisation or experienced professionals.

All live virtual classroom courses are delivered via Zoom sessions and run 10:30am to 4:30pm.

Course dates are listed in the dropdown section of your chosen course, if you would like a alternative date, a private course or course delivered at a physical location please contact our admin team.

If you would like to be issued an invoice please fill out our invoice form with your company details, number of people and course you would like to attend.

Course Description

SEO Training Course

This SEO training course covers the fundamentals of Search Engine Optimization from start to finish, with a focus on organic search strategies for Google. Master the process of planning and implementing SEO the right way—learn effective keyword research, on-page optimization, technical SEO, content strategy, and how to build a scalable SEO framework.

Why Take This Course?

  • Learn from experienced SEO specialists who have worked on websites across a range of industries and markets.
  • Hands-on training with real-world examples, practical exercises, and take-home materials.
  • CPD-accredited course—receive official certification upon completion.

Course Topics

SEO Basics

  • What is SEO?
  • The role of SEO in digital marketing
  • Pros and cons of SEO
  • SEO vs other marketing channels
  • Aligning SEO with broader digital strategies
  • Importance of long-term SEO planning

Research, Keywords & Intent

  • Keyword strategy fundamentals
  • Keyword research (Practical exercise using tools like Google Keyword Planner & Ahrefs)
  • Understanding search intent
  • Keyword volume, difficulty, and opportunity analysis
  • Long-tail & short-tail keywords
  • Competitor keyword research
  • Mapping keywords to content
  • Understanding entities
  • Sentiment analysis

On-Page SEO

  • Title tags, meta descriptions, and headers tags
  • Internal linking best practices
  • Content optimisation techniques
  • Alt tags
  • Structured data and schema markup
  • On-page SEO audit (Practical exercise)

Technical SEO

  • Crawling and indexing
  • XML sitemaps and robots.txt
  • Core Web Vitals and site speed
  • Mobile-first indexing
  • HTTPS and website security
  • SEO-friendly site architecture
  • Tools: Google Search Console & Screaming Frog.

Content Strategy

  • Creating SEO-driven content
  • Content planning & editorial calendars
  • Blog strategy and evergreen content
  • Optimizing content for featured snippets and rich results
  • Measuring content performance

Off-Page SEO

  • Understanding backlinks
  • White-hat link building strategies
  • Outreach tactics and tools
  • Link audits
  • Local SEO citations and Google Business Profile

Tracking, Reporting & Analytics

  • What to track in SEO
  • Setting primary & secondary goals
  • Key SEO metrics (organic traffic, rankings, CTR, conversions)
  • Using Google Analytics 4 & Search Console for SEO insights
  • Creating automated SEO reports (Practical exercise)

Additional Information

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Categories: , SKU: SEOTRA